Performive was awarded American Business Award’s Marketing Department of the Year, Silver and the Brand Renovation of the Year, Bronze Awards.
Performive was named winner of a Stevie® Award in the Marketing Department of the Year category as well as the Re-Branding / Brand Renovation of the Year category in the 19th Annual American Business Awards®.
The American Business Awards are the U.S.A.’s premier business awards program. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be virtually presented to winners during a live event on Wednesday, June 30. More than 3,800 nominations – a record number – from organizations of all sizes and in virtually every industry were submitted this year for consideration. Performive was nominated in the Marketing Department of the Year & Re-Branding / Brand Renovation of the Year categories.
In 2020, the two-woman team of Danielle Walter, VP of Marketing and Nicolette Downs, Marketing Manager, joined Performive (formerly Total Server Solutions), to define a new brand identity and build a marketing program during a time of global uncertainty and disruption. The drive to make a positive impact for IT Leaders through technology motivated the team to complete this impressive rebrand in only 100 days. An award judge commented that the work accomplished was “a herculean effort by a small but mighty team. Kudos for the vision and pulling this off in such an aggressive timeframe.”
Performive was honored with two Stevie awards, a Silver for Marketing Department of the Year and a Bronze for Re-Branding / Renovation of the Year. “I knew we had so much more to offer our customers than the brand was communicating” Gary Simat, CEO of Performive continued “Danielle and Nicolette were able to rework our messaging to speak our true value. I’m so proud of them for gaining recognition in the 2021 Stevie Awards.”
One ABA Judge added, “Rebranding a company of this scale is always a big undertaking, with no detail too small. But just seeing the before/after between the websites, it’s clear how much work needed to be done. The rebrand truly transformed the perception from an IT company to a people-first company.” The full list of 2021 Stevie winners are available at www.StevieAwards.com/ABA.